Dana Killinger

Proposed Logo & Visual Identity
Landor

The iconic "P" represents the coming together of different modes of transportation - air, rail, land, and sea - all converging to keep the city moving forward.

The bold black and white palette evokes the grit and energy of the city while allowing each individual brand to shine. The simplicity of the logo's design lends itself to a versatile visual identity, with linear graphics and holding shapes inspired by the roadways and railways that shape our region.

Logo & Visual Identity
IMGN Media

Little + Free is a children’s clothing brand that’s perfect for the sensitive and sensory-savvy. It was created with little ones in mind and the clothing is 100% modal and chemical-free to avoid any discomfort or irritation.

The minimalist logotype, designed using the simple lines of the brand symbol (+), represents the minimal and reductive design of the clothing. Authentic photography captures those raw, candid moments, showcasing the real world of parenting with a humorous and light-hearted voice.

The identity embraces both the simple and the complex, striking a balance between patterns, colors, and typography to create a brand identity that’s uniquely Little + Free.

Proposed Logo & Visual Identity
VMLY&R

This logo and visual identity were created in just five days to demonstrate design expertise and process for a pitch.

Silent 8 is a tech company focused on combating financial crime with targeted and vigilant technology.

The logo is bold, authoritative, and confident, featuring a letter that subtly shifts in weight or width to symbolize crime detection.

The black and white palette, along with pops of green and purple, represents the fusion of technology, wealth, and sophistication.

Logo & Visual Identity

Founded in 2014, Monegraph invented the NFT concept. They empower brands and creators to buy sell and trade their own art and content, supported by custom contracts.

The visual identity centers around the iconic "M" logo, always in black or white to allow the creator's work to shine. The geometric design subtly references the blockchain, while the slanted letterform evokes an artist's signature.

Visual Identity System
Landor

Following communication challenges during the 9/11 terrorist attacks, the 9/11 Commission advised creating an interoperable network for public safety. In collaboration with AT&T, FirstNet's mission is to establish and enhance the first nationwide wireless broadband network dedicated to public safety and first responders.

The FirstNet symbol incorporates three bands representing police, fire, and EMS, paying tribute to the three types of first responders. This symbol serves as the foundation for the visual system's grid and graphic language, providing structured flexibility for layout design.

Visual Identity
Landor

To differentiate from the master brand and convey innovation and technology, JPM Corporate and Investment Bank sought a distinctive visual identity.

Derived from the J.P. Morgan wordmark, the visual identity features abstracted letterforms that symbolize the "pursuit of growth."

These letterforms are consistently accompanied by thin linear versions that extend beyond the shape, serving as platforms for messaging, photography, and textures.

Building upon the J.P. Morgan color palette, the identity incorporates a range of vibrant colors to better reflect the realm of technology.

Milestones
Custom Gift Product & Template Design
IMGN Media

Milestones is a personalized framed art print that offers customizable options for birth announcements and wedding keepsakes. I played a key role in the entire process, from conceptualizing the product to designing the customizable art print.

For both baby and wedding milestones, I developed two layout designs: the inset photo option and the full-bleed photo option. Each design incorporated a set of custom iconography. Additionally, an elegant color palette was carefully crafted to seamlessly integrate with various home decor styles.

Logo | Visual Identity | Brand Guidelines
Brand Union

Shazam transformed its business strategy and advanced its brand by extending its music identification technology to encompass television, movies, and commercials. This expansion aimed to connect customers with exclusive information and special offers beyond just music.

The brand's new identity embodies its positioning through a compelling visual language, an updated logotype, and a refreshed color palette. Drawing inspiration from the original "listening" graphic, graphic concentric rings accentuate the iconic "S" symbol. The symbol is complemented by rounded typography, establishing a visual connection between the symbol and the logotype. With a rich and monochromatic color palette, the brand achieves heightened impact across both broadcast and digital applications.

Shazam on Brand New

Point of Sale and Brand Extension
Freelance for CKSK

Prior to the 2015 launch of Barrelhound, my responsibility was to expand the brand identity across diverse point-of-sale materials and collateral. Additionally, I conceptualized imaginative and innovative "blue-sky" ideas to showcase the brand's potential in captivating and unconventional ways.

Proposed Logo & Visual Identities
Landor

Universal CW, dubbed the "Epicenter of Awesome," is the dynamic entertainment and retail district adjacent to Universal Parks & Resorts theme parks. Offering a diverse range of restaurants, shopping outlets, and concert venues, it caters to a wide audience.

The three logo and identity options embody the district's lively atmosphere and reflect the concept of people and places converging. Each identity is accompanied by a versatile graphic language inspired by its respective logo, allowing for flexible and engaging visual communication.

Proposed Brand Identity
VMLY&R

More info to come….

Brand Identity Refresh
VMLY&R 2021

More info to come…

Visual Identity
VMLY&R

As the world's largest equipment rental company, United Rentals provides a wide range of equipment for construction, industrial, and commercial purposes. To ensure consistency and better brand recognition across their wide range of communication materials, a brand refresh was necessary.

The new identity builds upon the iconic symbol, creating a versatile brand language centered around the concept of partnership. The two circles that form the symbol serve as dynamic elements to hold diverse imagery, messaging, and textures, becoming a unique asset for United Rentals.

A neutral palette was chosen to enhance a new vibrant blue, allowing it to take the spotlight. The bold typography exudes authority, reflecting the impactful work facilitated by United Rentals.

Proposed Logo & Visual Identity System
Landor

More touch points coming soon…

Proposed Logo & Visual Identity

I developed three sophisticated logo and identity concepts for The Perfect Pour, a prestigious bartending academy. My favorite concept features a luxurious monogram with intersecting cocktail swords, using sleek typography and a black-and-white palette. Delicate patterns and rich photography enhance the concept, creating a sense of exclusivity for attendees. 

Proposed Logo & Visual Identity
Brand Union

Mission Ocean was established as part of the Global Ocean Commission's efforts to restore ocean health, combat degradation, and safeguard the high seas from mismanagement, abuse, and piracy.

The proposed Mission Ocean logo draws inspiration from a map location pin, featuring angled edges reminiscent of a stop sign. A bold color palette of bright yellow and black, along with impactful typography, conveys a sense of urgency. Thought-provoking messaging and captivating ocean photography communicate the mission's purpose and encourage collective action for positive change.

Logo & Visual Identity
Siegel + Gale

Kahn Lucas, known for stylish girls' dresses, wanted a name and identity for their new children's clothing line that appeals to budget-conscious and fashion-forward consumers.

The B.Goode brand identity features a circular design element, vibrant patterns, colors, straightforward typography, and clever messaging to represent the idea that every child should be b.fearless, b.bold, and b.goode.

Proposed Logo & Visual Identity System
Landor

Following communication challenges during the 9/11 terrorist attacks, the 9/11 Commission advised creating an interoperable network for public safety. In collaboration with AT&T, FirstNet's mission is to establish and enhance the first nationwide wireless broadband network dedicated to public safety and first responders.

Selected as one of three finalists from eight initial concepts, this direction for FirstNet features a simple abstract "F" symbol comprised of six dots. The dots and concentric circles in the identity system represent the network of first responders. The bright yellow and black color palette, along with striking black and white photography, convey emergency situations and resonate with the first responder audience.

Logo | Visual Identity | Brand Guidelines
Brand Union

Chemours, a global chemical leader, emerged as a standalone corporation in 2015 after DuPont spun off its Performance Chemicals businesses.

The logo features an abstracted letter "C" formed by multiple facets. The angular intersecting layers represent innovation and partnership, aligning with their brand as a catalyst for driving innovation.

A warm color palette sets them apart from competitors and adds a human touch to the chemical-based business.

Transform Magazine Award, 2015

Logo | Visual Identity | Brand Guidelines
Brand Union

The Garment District has transformed into a vibrant cultural hub, attracting restaurants, bars, hotels, and creative businesses. To reflect its new identity as a destination for business, tourism, and entertainment, the district sought to blend its heritage with a fresh perspective.

The logo symbolizes the district's location using city blocks, avenues, and streets, forming the word "IN" in the negative space—communicating the message "In The Garment District". The logotype pays homage to the distinctive American lettering found in New York City's public spaces, office addresses, and neon signs. The vibrant green color palette stands out amidst the urban landscape of the district.

Graphis Design Annual 2015 Merit Award
Creativity International Silver Award

Proposed Signifier & Identity
Pause for Thought

To promote ACP's new logo and visual identity, an internal marketing program called WeCare was developed. This program aimed to educate employees about the organization's new vision, mission, and values.

The WeCare wordmark incorporates the graphic style of ACP's symbol, using the ribbon to shape the letters of "WeCare". Each of the five core values is represented by a unique color palette and a numbering system to enhance their significance.

Proposed Logos & Visual Identities
Siegel + Gale

Kahn Lucas, known for stylish girls' dresses, wanted a name and identity for their new children's clothing line that appeals to budget-conscious and fashion-forward consumers.

These are two design concepts that I created.

Logos & Concepts

Decorated Sugar Cookies

From an after-school job to a cookie enthusiast, my baking journey began at a local bakery during high school and college. With a surplus of spare time (before kids of course), I delighted in crafting cookies for loved ones, friends, and colleagues.

These are some of my all-time favorites.